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Creation myths

We all unconsciously remember the creation myths of companies, not the reality of who they are today.

The companies encourage us to do this.

For example, Apple is Steve Jobs.

RIght? We keep expecting a product Steve would make from the company he left behind. But it is just a company. Steve is gone.

Who knows if there ever was a Colonel Sanders, but he’s long gone now, and the character they get to play him helps us think that the company, which is a subsidiary of a giant multinational, is run by a folksy hometown funny old dude.

There are examples everywhere. If in doubt look the company up on Wikipedia and see who owns it.

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